What does an effective marketing organization look like during growth and at scale? Who's the team and what key attributes should you look for? How do you as VP Marketing or CMO vie for attention and succeed in a complex organziation? What do want (and not want) in your remit?
Are you building a DIY organization or not?
What does your martech stack look like, what's critical and no so critical? How do you design and deploy effective demand generation programs? What's the deal with NPS and why should you use it? How should you be thinking about LTV of customers? How do you manage content creation?
I'm a huge believer in the power of brands, both for consumers and for employees. How do you craft a brand that resonates with consumer on an emotional level? What's your brand value proposition look like--is it defensible and built for the long haul? What's the cultural context of the brand you are trying to build?
How do you become a more effective marketer and member of an executive leadership team? How do you effectively "market marketing" and your team's accomplishments? How do you handle success and failures? What's your aspriation and how do you get there?
Copyright © 2022 Brian Harrington
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